Clearly illustrative and easily available brand standards are important for any business. In our case, as a company that uses PR firms and works with the media frequently, it is also critical to have a media relations point person to always assist with assets and questions.

Putting brand elements into practice is easier than creating them from scratch and ensures consistent identity and a strong, recognizable presence in the market. The magic of everything looking like it comes from the same place, the given sense of professionalism and attention to detail, is taken for granted by the reader.

Internally, this is a different story. It takes an astounding amount of hard work and organization-wide commitment to unwavering detail and excellence to ensure an optimal brand experience through the entirety of an organization’s channels, leaving that lasting impression.