At the absolute core of Rave’s brand is customer trust. In our type of business, trust that a product will not only perform flawlessly at critical times, but that it is backed by people with an unwavering commitment to first response, is simply the most important part of the business.

Another means of building trust in the public domain software business is marketing the constant news of just how widely deployed Rave’s solutions are. The more we grew, the easier to harvest and more self-feeing and successful this process became.