By Feature

This type of short video (1 minute or less) was made for slots all over our website. Why use an image to convey a feature or subsection of a web experience when you can make a video? This focuses on 2-way polling in Rave’s alerting product.

This is another micro-video for Rave’s alerting product, advertising the value of our temporary opt-in and visitor management capabilities. They are very useful for higher education and enterprise customers who have large events.

By Need

Another theme to our marketing-focused videos was to tap into a particular use case common among verticals and describe Rave’s ability to solution in that area. This one is about soft targets that can span schools, retail spaces, places of worship, and more.

By creating videos tailored to different use cases, we increased the relevance of our messaging and improved the chances of resonating with viewers. Videos that speak directly to a specific need or use case tend to capture attention better because they show the audience how your solution fits into their context. People are more likely to watch and share a video that directly addresses a problem they’re trying to solve.

By Vertical

Each industry has its own unique audience, pain points, and needs. By creating tailored videos for specific verticals, businesses can craft messages that resonate more deeply with the target audience.

When a video addresses the specific concerns of a vertical, it is more likely to capture the audience’s attention, increasing engagement rates such as views, shares, and interactions. A more personalized approach can also build trust with potential customers, making them more likely to consider your solution.