Developing highly targeted messaging and campaigns to address the specific challenges, regulations, and trends within highly specific industries helps hone offerings and make it easier to build customer trust by solving for specific and unique use cases.

This verticalized version of the Rave Platform brochure illustrates scenarios, use cases, and solutions prevalent in that space, such as community/constituent safety and notification, school safety, severe weather, and emergency and incident management needs.

Given the extremely diverse regionality and lighthouses in our business, we often act to widen moats in those areas with well-timed account-based marketing efforts, from legislative-focused collateral to digital campaigns.

Digging deeper, from a sales enablement standpoint, we account for dozens of buyer and influencer personas across our verticals. Researching each of these and laying out the material in an attractive and informative way for salespeople to have little cheat sheets in front of them to assist in their activities is something that really works well, in my opinion.