Something that has always stuck that a great CRO once told me is, “Sure, you want to sell the platform or ecosystem play every time, but most times, they (prospects) want, and want to pay for, one product. You sell it, then you land and expand.”

This is no more important than in the SaaS business, where the ultimate value is planted and harvested over time.

More Meat on the Bone

As a UX person at heart, I loved working on product marketing projects the most because there was just always more meat on the bone there – the application of targets, buyer and influencer psychology, use cases, and capabilities drew my interest as a product guy.

This is also a more recent example that shows the progression toward more common stylization with MSI’s brand, utilizing darker backgrounds and more conservative coloration.

Moving Toward MSI

A side-by-side view of Panic Button material shows the movement of Rave’s brand toward that of MSI. Rave Mobile Safety, though still a company, is referred to as the Rave Suite in the context of MSI’s business and strategy.