Achieve Frictionless Growth Through a Unified Experience Framework
To scale a strategy that spans the entire customer lifecycle — from the initial brand impression to renewal — you need a Unified Experience Framework (UEF). This operational model ensures that the promise made by your brand is kept by your product and nurtured by your customer success team.
Some businesses struggle here because they silo marketing and creative design from product design, and both from customer experience design. The UEF dissolves those boundaries by centering all design work around a unified design strategy for entire customer journeys.
The Golden Thread
The core of this framework is the Golden Thread – a continuous, unified design strategy that runs through every phase of the operational lifecycle. By centering all work around this thread, you dissolve the traditional silos between marketing, product design, and customer experience.
This model transforms high-level strategy into execution through:
- Current State Review – Assessing existing touchpoints to identify friction and opportunities.
- Foundational Development – Establishing the core principles and strategic pillars that will guide the journey.
- Conceptual & Detailed Design – Moving from big-picture ideation to high-fidelity, actionable specifications.
- Implementation Planning – Bridging the gap between design and technical execution to ensure the vision is buildable.
- Evaluation, Calibration & Launch – Measuring impact and refining the experience post-launch into a continuous feedback loop, ensuring future proofing and evolving scale needs are met.
Seamless Execution, Scaling Impact
You are now ready to run your business and view future opportunities through this unified lens, eliminating the seams customers often feel when transitioning between departments. The result is a frictionless experience that drives higher retention, clearer brand resonance, and scalable growth.
One Source of Truth. No Contradictions. Total Confidence in Every Asset.
Brand Building, GTM & Sales
Mission & message
Visual Identity
Website & digital
Video & social
Collateral & events
Presentations & demos
Sales assets & RFP support
Investor & lobbying assets
Product Design & Experience
Discovery & research
Definition & strategy
Wireframes & key workflows
High fidelity design & prototyping
Specification & documentation
Sprint support, accessibility & design QA
Customer Experience & Renewal
Onboarding assets
Mutual success plan
Usage & training assets
CX & continued research
Cross/upsell strategy & assets
Renewal assets
Here’s How It Works With…
Marketing
Terri Mock, Chief Commercial Officer at Zephyr Apnea Technologies
“I had the privilege of directly supervising Rand and can confidently say he is a most effective and trusted design and user experience leader. He has a strong ability to connect the dots across product, marketing, customer success, and support, ensuring decisions align with both customer needs and business goals. Rand combines strategic vision with a hands-on approach, consistently delivering solutions that drive meaningful results.
As VP of Design Strategy at Rave, Rand excelled in fostering collaboration, elevating product experiences, and navigating complex initiatives like M&A integrations. He led by example, focusing on customer trust, operational alignment, and a commitment to high-quality outcomes. Rand would be a valuable asset to any organization seeking a proven leader in design, strategy, and user experience.”
Customer Success
Noah Reiter, Director of Customer Success at Motorola Solutions
“During our 13 years working together at Rave and Motorola, Rand consistently impressed me with his thoughtful and genuinely creative approach to design challenges. What truly sets him apart is his obsession with the overall customer experience. He doesn’t just design interfaces; he designs solutions that are intuitive and truly meet the critical needs of public safety professionals.
Rand is an outstanding listener, which is a rare and invaluable trait. He can quickly synthesize complex feedback and requirements into actionable, high-impact design strategies. This ability, combined with his capacity to produce an extremely high-quality work product in a very short timeframe, makes him one of the most reliable and productive team members I’ve ever worked with.”
Product
Matthew Serra, Director of Rave Technologies at Motorola Solutions
“I have had the privilege of working alongside Rand Regrigeri for over 13 years, spanning our time at Rave Mobile Safety through to Motorola Solutions. As a Product Management leader, I’ve found Rand to be an indispensable partner who seamlessly navigates the space between UI/UX design, customer objectives, and brand identity.
What truly differentiates Rand is his range. Rand can provide high-level vision on the visual voice and marketing of a brand as readily as he can map out a complex product workflow. He is never afraid to roll up his sleeves and is a true team player in every setting: whether he is in the field with end-users discovering pain points, in the weeds with Engineering to support a difficult implementation, or collaborating with Marketing, Sales, and Customer Success to ensure a consistent brand narrative.
During our growth from a mid-size company to ultimately joining a global organization, Rand was the architect of our unified approach across all customer touchpoints. His contributions were key to bringing mission-critical products like Smart911 and Rave Panic Button to life. These were high-stakes projects where his ability to advocate for rigorous design standards, while remaining pragmatic and receptive to stakeholder needs and technical limitations, was key to our success.
Rand is incredibly productive and a genuine pleasure to work with. He manages to advocate for the user first, while being a flexible, collaborative partner to his peers. Any organization looking for a high-impact Design and UX leader who can elevate both a product’s usability and its market presence would be fortunate to have him.“
“Rand is meticulous, analytical and systematic in how he works. We worked on a number of 911 dispatch provisioning flows together, and I enjoyed this work as we went through rounds of analysis, design and testing.
We came up with an Information Architecture concept for grouping core dispatch provisioning blocks and decomposed month-long processes into digestible flows, leading to simplified UX concepts that are now being prepped for actual implementation.
What I appreciated about Rand is how thoughtfully and calmly he approached a complex domain, never flinching and working to reduce uncertainty step by step. Rand is a strong design partner and a professional with high agency, curiosity and a knack for cracking hard problems.“
ENGINEERING
Brett Marceau, Head of Mission and Insights Engineering at Motorola Solutions
I worked closely with Rand while serving as CTO, and I can confidently say he is one of those rare UX pros who truly bridges the gap between creative vision and technical execution.
Rand distinguishes himself not just through his design talent, but through his seamless integration with our engineering and Scrum teams. He understands that a design isn’t finished until it is shipped. He remained deeply involved throughout the entire development lifecycle—from the initial design phase through to post-design implementation—ensuring that the final product matched the vision without breaking technical constraints.
His speed is also remarkable. Rand has an uncanny ability to listen to complex requirements and rapidly turn them into high-fidelity mockups. He doesn’t just guess; he listens, iterates, and delivers. Furthermore, his ability to engage with customers provided us with critical insights that shaped our product roadmap.
If you need a designer who can drive user experience while being a favorite among your developers, Rand is your guy.
Scott Pullano, Head of US Cloud Consulting at Sourced Group
“Rand is a detailed oriented person who takes UX very seriously. He thinks through ideas and mockups as if he was the end customer, taking every detail into account. He is a true team player and listens to everyone’s comments / ideas before making a decision. It was a pleasure working with Rand and hope to cross paths again in the future.“
SALES LEADERS
Bill Homer, Director of Product Enablement at Motorola Solutions
“Rand and I worked together at Rave Mobile Safety, and Motorola. Throughout our years together Rand could always be relied upon as a knowledgeable and trusted partner and advisor. I’ve never met anyone more passionate about the User Experience than Rand. He took time to understand the needs of the stakeholders, both externally, and internally. Anyone lucky enough to work with him could rest assured that they had his undivided attention. His passion for getting it right was contagious and he made all of us better. I look forward to our paths crossing again, and congratulate any organization he chooses to bless with that same passion and knowledge.“
STRATEGISTS
Johan Pang, Senior Product Designer at Motorola Solutions
“I can very confidently say that Rand has been one of the finest designers I’ve had the pleasure to work with over the years.
Having spent time working together, I’ve learned so much from Rand in how he interacts with stakeholders and in simplifying complexity in his designs. He is always one who knows what good looks like and who gives credit where credit is due.
I cannot recommend him enough as someone who can remain adaptive in the face of ambiguity, while being decisive when the time calls for it.”
RESEARCHERS
Manas Kandimalla, Human Factors & Research at Motorola Solutions
“I had the privilege of working closely with Rand, a highly talented UX/CX expert, over the past year. Our collaboration focused on tackling the most complex and abstract challenges, particularly within our core CX and Public Safety Admin workflows.
Rand’s strength lies in his ability to distill abstract business challenges into simple, understandable, and actionable design solutions. This clarity is rooted in his vast and invaluable knowledge of the Public Safety and PSAP domain. He is truly a walking encyclopedia on the subject. His skill in translating raw research insights into elegant, user-centric workflows is impressive and consistently drove many successful project outcomes.
I was consistently impressed by the productivity of our collaborative sessions, from initial brainstorming to final research synthesis. Rand is a strategic partner who builds effectively on ideas, and I learned an incredible amount from his expertise and extensive experience. Any organization would be fortunate to gain his valuable blend of strategic thinking, design expertise, and vision.”
WRITERS
Michelle Nellet-Levy, Associate Creative Director, Copy at CVS Health
“Rand is visionary and detail-oriented, qualities that suited him well to position and a Fortune 18 environment.
Throughout our year-long site redesign as well as smaller projects, Rand always demonstrated leadership, intelligence and grace under extraordinary pressure.
He always knew what the best-in-class final product could look like — and what questions to ask and systems requirements were necessary to get it there. Whatever the project, he was able to navigate customer expectations and system limitations, consistently creating the most optimal of achievable scenarios.”
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