MY MISSION
History will show that the active shooter pandemic is the scourge of our time. I have to think God put me here to have a hand in curing it.
Hi, I’m Rand.
If you’re a startup looking to grow, especially one in safety technology, you can hire a Creative Marketer to grow your brand, and a Head of Product/UX to grow your product. You may have both of them hit and sync perfectly, but more likely, you will get good results from both, but the brand and product will never be fully aligned. Knowledge share, even with AI tools, is still too imperfect.
Or, you could pay less and have your brand, messaging, website, social, collateral, sales presentations & demos, onboarding process, product & UX, customer success, cross/upsell strategy, and renewal experiences instantly aligned under one umbrella. This is the process of UXLERATION, which builds businesses through a design-first strategy operating under the truth that 90% or more of what you do as a business manifests itself in some visual format to a customer. Tying all of these items into one, cohesive truth makes startups look far bigger and more sophisticated when it comes to deal making.
13x
Increase in ARR from $5M to $65M over 10 year period
23x
Increase in valuation from $25M to 565M over 10 year period
14
Years serving executives in public & enterprise safety technology
Amazing People Who Inspired Me
Todd Piett
“Rand would be at the top of my list to start a company with. He has an amazing ability to understand the customer’s pain points, create and test solution options, and then translate that into a vision others can clearly understand and execute upon. From early stage product ideation to honing usage and workflows in mature applications, he easily covered the gambit of challenges.
Beyond that, his attitude, humor and passion are the foundation of building a successful culture. His inputs were always thought provoking and strategic and impactful way beyond “just” design. On countless occasions, I could count on Rand to be the rock upon whom others relied and looked up to in challenging times. I cannot recommend him highly enough. Anyone who has the opportunity to work with him will be left better for the experience.”
Clare Gillan
“After hearing Rand’s perspectives on how design, product, and market development fit together and seeing how he collaborated with our students to assure they were learning as they contributed to Rave’s project, I invited Rand to guest speak in an app entrepreneurship class I teach. Not only did Rand agree to join my 3-hour class after his long day at the office, but he has been a guest in my class nearly every fall and spring since.
In some classes he shares his mobile app design expertise. In others, he role-plays as a potential investor in student ventures during an event called the AppTank. During this event, students pitch mobile app-based business ideas to a small panel of guests who then provide feedback to students with an emphasis on strengthening the business idea as well as the app design and pitch. Rand is deeply attentive to each pitch and consistently provides brilliant feedback, often introducing an improved approach or a related opportunity for the team to investigate.
Rand genuinely cares that our students learn and grow along several dimensions. At the same time, he deepens their appreciation for the symbiotic nature of design goals and business goals.”
Claire Rottino
“Rand is truly one of the most generous leaders and talented designers I have ever worked with. He views sharing knowledge as an essential part of building a strong, capable team. His willingness to dedicate time to mentoring—to explaining the ‘why’ behind design decisions and strategy—was instrumental in my professional growth.
What sets Rand apart is his holistic understanding of the creative landscape. He drives a creative vision that is grounded in strategic thinking and a deep expertise across user-experience design, creativity, branding and business alignment. He knows how to connect creative output directly to business objectives, ensuring our design work always reinforced and strengthened overall brand identity. He maintained high standards for efficiency and results without ever stifling the innovative spirit of our team, leading to consistently excellent and high-quality deliverables.
Beyond project success, Rand has been endlessly supportive of my personal and professional development. His commitment to my career growth was transformational. His insightful feedback was never just corrective; it was directional. It helped push me in entirely new directions as a designer, prompting me to think bigger about my potential. More importantly, he helped me build the necessary confidence and strategic perspective to successfully step into leadership roles myself.”
Professional Experience
Detailed information is available on my resume and Linkedin page.
Strategic PMI Leader
2023-2025
Focal areas: AI fluency, product integrations, high-velocity user experience, emergency call handling systems, computer-aided dispatch (CAD), situational awareness/first responder tools, fixed and mobile video, access control systems, land and mobile radio, order management systems, product provisioning and deployment across large, multi-agency contracts
Vice President of Design
2012-2024 (promoted from from Sr. Director in 2016)
Focal areas: cross-functional executive leadership, product/UX leadership, CX leadership, creative leadership, GTM & sales support, accessibility, RFPs, government affairs, M&A, emergency notification systems, panic buttons, next-generation 911, mobile applications, facility security & visitation management systems, GIS & mapping technology, situational awareness/first responder tools, safety & security technology markets (K12 school safety, state & local government, law enforcement, fire, EMS/healthcare, higher education, enterprise, federal)
User Experience Lead
2011-2012
Focal areas: B2C strategy & user experience, journey mapping & solution flows, data sources & APIs, consumer engagement strategy, qualitative research & analysis, agency collaboration, healthcare sector
Interactive Art Director
2010-2011
Focal areas: B2B strategy & user experience, quantitative research & analysis, order management, shopping carts, inventory management, retail sector
Art Director
2003-2009
Focal areas: digital & print design, 3D modeling, digital commerce, content management systems, management & team building, biotechnology sector
Partnerships
A great research foundation begins with intellectual partnerships, and I have been fortunate enough to partner with many high quality organizations, from the great colleges we have here in the Boston area, to expert networks in public and enterprise safety technology.
Advisor
Advisor
Guest Lecturer
Research Partner
Accessibility Partner
Advisor
Advisor
Corporate Research Partner
UX Partner
Advisor
Mad Skills
Product & UX
✓ UX Leadership, Strategy, Design, Research
✓ Digital Psychology, Human Factors, User-centered Design, Heuristic Evaluation, Journey Mapping
✓ Product Design, SaaS & Mobile App Usability, Accessibility, Beta Testing, Qualitative & Quantitative User Testing, Information Architecture, Agile/Lean UX
✓ Design Systems, Figma, Balsamiq, HTML, CSS, JIRA, Confluence
Creative & Marketing
✓ Creative Leadership, Direction, Strategy
✓ Brand Building, Strategy, Verticals, Personas, Messaging
✓ Adobe Creative Suite, Premier, AfterEffects, Ceros, Monday, Trello, Hubspot, WordPress, Salesforce
✓ B2B & B2C Marketing, Digital & Product Marketing, Sales Collateral, Event Design
✓ Customer & Account-based Marketing, Cross/Upsell Strategy
Executive
✓ Cross-Functional Team Leadership
✓ Servant Leadership
✓ Executive-level Business Understanding
✓ Customer Experience, Engagement & Success
✓ People Management & Training
✓ Company Mission, Values & Culture
✓ Functional Asset Evaluation & Purchasing
Interested in Learning More?
Thank you!
UXLERATION 